What does Google have to do with Alphabet?
Alphabet is a parent company that was created to have Google underneath it. This just happened Monday, August 10th in case you didn’t realize. Alphabet is a holding company Google is creating as an umbrella or owner of Google that will be managing several side projects such as, Calico (technology that extends human life), Google X (aims to develop “science fiction sounding solutions” – like Google Glass), Fiber (super-fast internet service & TV), Nest (“the internet of things” – Google bought that too), Ventures and Capital (investing in start-ups).
A new CEO for Google was named in the process: Sundar Pichai and CEO of Alphabet is Larry Page, both co-founders of Google.
Google: the search engine we all use
Google owns 70% of online searches. They’re a $500 billion company that owns YouTube, Android and are becoming even bigger with Alphabet.
When most people hear Google they think a search engine but it is a lot more than that. Google has been pushing the envelope with research and technology. It began with a search engine that wanted to make all the information in the world available to everyone and it is now much, much more. That is the reason why Alphabet was created, to separate these other endeavors as their own thing. Allowing a more organized and focused approach to all of their investments (mentioned above).
Google, Alphabet and what it all has to do with the future of Internet Marketing
With Alphabet, Google is focusing on the future. Technologies like driverless cars have already hit the streets of New York City. With Google x they’re even developing the possibility of teleporting to other planets. So what of the future of marketing? How will all these technologies influence the direction where marketing is headed?
“Your cellphone today has more computer power than NASA when they put two men on the moon”, says theoretical physicist Michio Kaku. For example, the price of smartphone technology today is nothing compared to 20-30 years ago. The microchip is cheaper then ever and it’ll only keep on getting cheaper. In the past decade, marketing has leaned towards the Internet. The future will only further capitalize on cheap technology.
I can imagine print advertising and direct mail marketing becoming digital. You know how you can buy a card in your local pharmacy that sings you a song? That’s a microchip in there. In the future, you’ll probably receive a direct mail piece of digital paper filled with microchips that you can later throw away.
Remember the days you had to connect to the Internet? And, it actually took a few minutes depending on your connection speed. Today we are always connected, that is a huge difference from 10-12 years ago. The next few decades will only exaggerate this. Where we will not only always be on the Internet but also always engaging with it. Google Glass is a perfect example that is going towards making contact lenses with Google x research projects.
Future of Internet Marketing (trends)
One word: mobility. When people ask what is the future of Internet marketing? The very first answer that should come up is mobility. The percentage of mobile users on the Internet has been increasing over the past few years. More and more people are using their phones and tablets to access the Internet on the go, not to mention wearable technology (watches). So marketing will become mobile-oriented. We can already we can see how advertisements have integrated into our mobile apps.
With a driverless car no one will ever be looking at the road. People aren’t looking at the road today, they’re just looking down at their cell phones, not only drivers but passengers too. Which is the reason why billboard advertising doesn’t work as effectively as a few years ago.
Snapchat. Here’s an app that quickly gained popularity over the past few years. It already has more than 100 million users. Advertisers are leveraging Snapchat and integrated their branding with its users. For example, the recent “Straight Outta Compton” filter that changed according to your location: “Straight Outta New York” (i.e.). People are taking videos and photos with this filter and are branding the movie Straight Outta Compton. They’re becoming the ad. This is targeted advertising at its best. So, here the advertisement does not interrupt you in your daily activities, it naturally becomes a part of it.