“Quit that job so you can follow your dreams!” Everyone wants to follow their dreams and live the “laptop lifestyle”. Becoming an entrepreneur is now a cool thing to do but, it’s not so cool once you figure out how hard it actually is.
“The quotes are easy, the work is not.” @workwithonel
This is why your dreams have to be well-defined and your reason for achieving them needs to be strong.
So before you go and quit that job to follow your dreams consider this: do you have what it takes to become a content powerhouse?
Why do I say that? Because to be successful online today, you have to put out quality content on a consistent basis across multiple platforms. That is one of the only reasons why I’ve had any success with blogging and social media.
So, how can you crush the content game in your niche? It all starts with your daily life and the people around you.
People want to connect with people not with some random business logo or page. That’s why it’s important to share your daily life. But this is where some people get paralyzed and never put any content out.
In this post I’ll talk about a few things to consider when putting out content and why you need to be fast versus perfect.
How Do I Even…
“I can’t put out anything daily, no one would care.” Or, “My life isn’t that cool.”
How would you even know the answer to this if you don’t have the data to prove it? Meaning you haven’t put out content daily to know the actual response.
Even if you’re sharing your daily struggle of waking up early, if it’s genuine, if it’s you, people will feel a connection.
The easiest thing we can do is make excuses to not have to do work. That’s hasn’t got us anywhere so why continue down this path?
So, think about what you can do daily that won’t quite feel like work. Think about something you’re really good at and can see yourself doing day in and day out, even if at 5AM or 1AM.
What type of content are you good at creating? There’s so many today: audio, video, photo, writing, design and others.
If you do know the answer to this question then get started. Match it to the best platform where your content can flourish. If it’s video then put out daily content on YouTube and Instagram. You can even also share them on Facebook and Snapchat.
But, if you don’t know the answer to what you’re good at then the answer is just start. By putting in the work you will learn which content you enjoy making the most. It will show with time and once you know what you aren’t so good at, then surround yourself with people who are.
Where Do I Even…
“There are so many social media platforms and websites to put out content on, where do I even start?” This is yet another thing that paralyzes creative people.
Once you find the type of content you’re best at putting out, the answer is to put it out in as many different places as you can.
Focusing on what you’re good at doesn’t just happen, especially at the beginning. It takes time to figure this out and the fastest way to do so is to try everything, and do it a lot. Once you’ve put out quantity then the quality will show.
If you find you can do one video every single day and you feel good doing it, multiply the effort. You can make a daily video into many different types of content. Post is on YouTube as a daily vlog, post it together with a written blog post on your website, make short 1-2 minute versions for Instagram/Twitter, do the same for Snapchat, and it can go on and on. If you want to start a blog, you have to be consistent with your posts. People enjoy regular content, so it’s important to keep your followers updated regularly. Creating a blog is fun, but it can be demanding. Why not give it a go!
By multiplying your efforts on what you’re good at you’ll get better results in the long run. Then you can begin to build a team with skills that’ll complement yours.
Who Do I Even…
So, who do you even need for a content team? You need one person for each kind of content. That’s the only way it’ll work.
You need one person who’s good at video, preferably at working the camera and editing, or you may need two, one for each. You could even hire someone like this austin film production company who are affordable for those just starting out, at least then you would know that your footage is going to be top quality. After that you need a good sound person. To work with all the sound in your content and possibly repurposing audio for podcasts etc.
Sound is one of the most important things that you will need if you are intending on reaching your audience through visual and/or audio ways of communication. The correct equipment should be used for what you want to portray, e.g. microphones, headphones, amps, connectors, etc. Getting them from a good source is also important, you want to be able to give quality to your listeners/watchers, you may have to shop around in different places to find the best. If you are looking for amps you may go and check out Graham Slee HiFi phono preamps, just as you would for other sound equipment with other places.
You will need someone who can write well. Also, a graphics person who can make quotes/designs etc.
I’m currently working only with 2 people aside from myself but I also surrounded myself with strategic partnerships until I can complete my team.
You have to surround yourself with people that are good at the things you’re not good at. It’s the only way to keep growing day-in and day-out.
You will need someone that is going to manage all of this too and make sure everything goes out on time etc. Of course this person can be you especially when you’re just starting out.
To Follow Your Dreams: Make Yourself Uncomfortable
One of the most common things you hear in success stories is that people had to make themselves uncomfortable. To follow your dreams you have to leave your comfort zone.
For example, video marketing makes most people uncomfortable (it also isn’t for everyone but everyone should try it). Those that have done it are glad they started doing it.
Just imagine if some of the best vloggers we know would’ve never started making videos?!
You have to start by doing things that make you uncomfortable. This can be the way you use your time every day. For instance, instead of watching movies all night long you put in an extra hour to make that video, to make that audio recording, to make those pics/graphics.
If you stay in your comfort zone doing the same things you’ve been doing, then you’ll get the same results you’ve been getting.
I recently started doing an Anchor Podcast (anchor.fm/onel) where all I have to do is record audio for about 1/day. I think audio is a great option for someone who spends the majority of their time behind a desk.
You have to find what works for you. You can also turn a home office into a studio where you record videos too. The goal is to leave your comfort zone on a daily basis.
Why Even…Follow Your Dreams?
This is the only way you’ll be able to compete with content powerhouses today. We are all competing with the same feeds.
Whether if it’s an RSS, Instagram and Twitter feeds or Search Results, Top Charts etc., we’re all competing for people’s attention.
So, creative becomes very important here but if you’re not putting out any content then you become irrelevant. Get it out first and it’ll get better with time.
Above everything else, the reason that drives you everyday has to be so strong that you will actually become a player in the media space. You should think about it every single day and let it drive you to achieve your dreams.
If you want to follow your dreams, know that you have to be a media company today. You will also have to compete with other media companies.
So the only way to do this is create content on a daily basis. Content that comes from a genuine place, that only you can create. Tell your story. Inspire others to do the same.
What are you doing/planning to do to keep a consistent schedule for content creation? Leave a comment below!