Why You Should Be Blogging
There are more than 150 million blogs out there so why should I be blogging you ask? Well why do you think there are so many blogs in the first place? Blogging, when done correctly can be a fun and lucrative source of income that is long-term unlike paid traffic which dies out the minute you stop paying for it.
Blogging changes you
Writing regularly is a crucial part of self-development. You may not feel like you’re a good writer, and you might be saying “I can’t write” but, how will you be sure if you don’t start? Not only if you don’t start but also give it some continuous effort?
One of the greatest creativity secrets is just getting started. Make it a goal to set some time aside every week to write for a while and do it week after week. Don’t think you have to write your best especially when starting out. Just begin writing. If you get stuck do some research and read a little.
By writing often you’ll become a better writer and will be able to express yourself easily. Your conversations will grow in quality and you’ll be able to connect with people faster. The more you read and write the better person you will be, it is already proven.
You’ll gain a following
Organic engagement in general, has gone down especially on blogs but don’t let that bog you down.
When I first started blogging and promoting my blog I had little engagement on my social media profiles. I started with just 5 followers on Twitter and after a few months I now have 200 followers and will continue growing. Be consistent and build curiosity about your stuff on all channels possible. There are so many social media channels out there now.
Choose a few to start and see which ones you’re good at, stick to those. I stick to Facebook, Twitter and LinkedIn. That might seem like a lot but you’re just promoting your blog posts to start. As you get better at writing and it becomes more natural for you, you’ll be writing short 25-50+ word posts on all these platforms daily. Just takes a little time and effort.
You’ll respect your time and other people’s time
Once you start writing consistently you may start to like it. Instead of watching TV or going out for dinner you may think of staying in to finish that blog post or reading other blog posts to continue learning more about something of interest.
You’ll be putting a high value on your time. For example, if writing a 300 word blog post takes you 30 minutes per week and increases your traffic flow consistently day by day, what value can you put on that time? It really depends on if you’re making money from your blog or not but, free visitors can have a value too.
When doing pay-per-click (PPC) campaigns you’re paying for each click and the person who clicks may leave your page immediately but, when you’re creating content that people are searching for and they happen to land on your site they’ll stay and come back for more.
Blogging creates a long-term traffic flow if you’re consistent with it. Paid traffic is great and can bring you sales a lot faster but once you stop paying for it the traffic also stops. Blog posts live on forever.