Why change the logo now?
Google decided to change it’s logo simply because it looks bigger smaller. This shows how much they’re focusing on mobile where everything is smaller. Also a noticeable change is font type. They are now using a sans-serif font versus serif. Also due to mobile. Sans-serif fonts are easier on the eyes and since mobile screens are smaller this can only be good. For example, the dominating font on your iPhone is sans-serif, helvetica.
The fancy lower case “g” is now a capital sans-serif “G”. I am sure they’ll implement this in the app icons as well. Another place where the Google logo change is evident is on Android phones. Right on the home screen is the Google search bar with the new logo. So the logo had to be all things for all these places and it only made sense to make it bigger and more readable. The less is more design principle surely applies here. Milton Glaser, one of the most celebrated graphic designers in the United States said about the logo:
“I would change the name to Goo. It’s immediately recognizable and fits the technical criteria of taking up less space and reducing the bandwidth needed. Also: subhead: Goo / Holds the World together.”
To see the designs that didn’t make the cut go here.
So how does Google’s new logo reveal a secret to entrepreneurial success?
One word: change. One of the largest companies in the world is still making changes at a global level. This has caused a wave of reactions across the Internet. Showing a lot of resistance to change. We can learn a lot from their recent changes, not only Google’s new logo but the creation of an umbrella company named Alphabet.
One of the secrets to success in entrepreneurship is to be flexible, implement changes and adjust according to your audience. This requires continuous action. A huge danger anyone with relative success in business will tell you is allowing yourself to get too comfortable. Once people start making money and have a continuous cash flow they tend to get comfortable. A company that made 15.4 billion in only the first quarter of 2014 is showing no signs of getting comfortable.
If you’re reading this you’re probably an entrepreneur, right? Do you know what the word entrepreneur means? Dictionary.com define’s it as following:
“A person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.”
When you began as an entrepreneur you had to make a change. You had to get out of your comfort zone and stop thinking like an employee. That was the risk you had to take to become an entrepreneur. It doesn’t stop there. Entrepreneurship requires consistently avoiding your comfort zone. Don’t just say you want to do something, do it. I believe in all of you who read this. You can do this. You can realize dreams you’ve never imagined.
If you’re already an entrepreneur feel free to share any tips you may have on the secrets to successful entrepreneurship. If you’re not an entrepreneur and are thinking about becoming one, the best advice you’ll ever hear is that you need to learn from someone who is already where you want to be.
“My goal is to find the best way you can achieve your dreams of spending more time doing what you love.”
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